Opinion: For the love of money

Valentine’s Day promoted by profit, not affection


Ella Bissonnette

The first step you take into a store, all you see is Valentine’s Day junk. Valentine’s Day is just another way for companies to make revenue, completing overlooking the purpose of the day.

Valentine’s Day is supposed to be a romantic, loving, and fun holiday. It is everything but that. In fact, it is just another way for companies to make money.

You have to wonder if stores are doing it for the money or for the holiday.

— Staff Writer Ella Bissonnette

Starting in January, Valentine’s Day companies are already marketing their heart-shaped treats on TV and in stores. You have to wonder if stores are doing it for the money or for the holiday.

Well-known brands are seeing Valentine’s Day as a huge way to make money. Everyone knows Reese’s brand, famous for making the peanut butter cup, but recently they branched out to Reese’s hearts in order to make more revenue during Valentine’s Day.

Everyone has either heard of, tasted, or seen sweethearts, also known as conversation hearts. A whole brand was dedicated to Valentine’s Day. Sweethearts make up roughly 40% of the Valentine’s Day candy market.

TV commercials are swarming with Valentine-related commercials. From Kay’s Jewelry to M&Ms. You cannot flip the channel without seeing a commercial associated with Valentine’s Day.

Valentine’s Day should be about the time you spend with loved ones, not about commercialism. There are many ways to implement changes and fix this problem.

Do not buy flowers, flowers die. If flowers die, what is that really saying about your love for the one you give them to? That love dies? 

Do something that is lasting and thoughtful.

— Staff Writer Ella Bissonnette

Why buy chocolates? Chocolates just get eaten. They, too, are temporary.

This Valentine’s Day, instead of buying flowers and chocolates, write a card or spend time with one another. Unlike basic temporary gifts, cards and words will stay with them forever.

I encourage you to do something close to your heart, not buying chocolates or flowers. Do something that is lasting and thoughtful. Something that you can look back on and smile at. 

Do not let commercialism change your Valentine’s Day into a spending spree. Truly enjoy some quality time with your special someone. That is true love.

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